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2 March, 2016

Challenge New Albany Pre-Race Promo

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Title: Challenge New Albany Pre-Race Promo
Client: HFP Racing
Location: New Albany, Ohio
Year: 2014


 

So how do you promote a race that doesn’t exist yet? That was the challenge I was given by the client when I was asked to create a promo video that would build excitement and energy for a new race coming up later that year. Challenge New Albany was a new race as a part of the Challenge Family of races and would involve half-iron and Olympic distance races as well as a series of other races that would be running throughout the weekend.

I was asked to create this video to show the different races and some of the information about the event by the race management company in charge of the event, HFP Racing. They were able to supply me with a large amount of stock images from the Challenge Family that I could use to build the video from. I then took those images and build motion graphics using the images as well as other elements I created myself to match the branding and feel of the original image.


Equipment/Software Used:

  • Adobe Premiere Pro
  • Adobe After Effects
  • Adobe Photoshop
  • Adobe Illustrator

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